Her career, Her life
Her career, Her life
Her career, Her life Her career, Her life
A cross-platform visual design project for a women’s career event in Canada, focusing on workplace empowerment and gender equity.
I created cohesive visuals for event promotion and on-site branding, collaborating with sponsors like iQIYI and Fantuan Delivery, and supporting keynote speakers from Coursera, Tsinghua University, and more.
I was responsible for the visual design of a women’s career development event held in Canada, focusing on the theme “Opportunities and Challenges for Women in the Workplace.” The event aimed to support and empower women at different stages of their professional journeys through open discussion and shared experiences.
My design contributions spanned across multiple aspects of the event, including:
Pre-event promotional materials: Social media graphics, digital banners, and speaker introductions
On-site visual design: Stage backdrop, signage, check-in area visuals, and thematic quotes
Brand integration: I ensured visual consistency while incorporating branding elements from multiple sponsors and organizers
Featured guest speakers included:
Sophia Qiao, Head of Marketing, iQIYI North America
Jade Shi, Director of Career Development, School of Economics and Management, Tsinghua University
Constance Wen, General Manager, Dealmoon Canada
Minjia Zhu, Senior AI Data Engineer, Coursera
Major sponsors included iQIYI North America and Fantuan Delivery, among others.
This project was a valuable opportunity for me to blend design with a meaningful social cause. It not only challenged my creative problem-solving skills across different platforms and environments, but also deepened my understanding of how design can amplify messages around equity and empowerment.
